![]() It takes customer relationships one step beyond what Apple originally intended with the unrealized cyber cafe concept by supporting those who have already bought into the company's product ecosystem. However one of the most iconic fixtures is the Genius Bar, a place where users can come get their Apple hardware and software problems fixed by company-certified repair technicians. Others include special areas for children to play games and use educational software. Some include movie theaters with podiums for training sessions, product promotion, and special events. The interior design of the modern Apple retail store varies by location. Johnson said it was just weeks into running the SoHo store before the company realized it needed to continue expanding. That store went on to become a big earner for Apple, reportedly pulling in nine-figure annual sales even in the height of the recession. "Yet we're coming to New York, the biggest retailing city of the world, and we're going to fill 20,000 square feet of retail space!" At that time, our product line you could fit on one conference room table," Johnson said. ![]() ![]() "We had booked a site before we opened our first store that was almost 20,000 square feet. When introducing the company's now iconic "cube" store in New York, Johnson noted that one of the biggest challenges the company faced early on when planning to open its SoHo store across town was what to do with such a big retail space. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |